Pfizer Pushes 'Safety First' on Educational Health Site
September 24th 2008In an effort to give healthcare professionals and patients a one-stop source for factual drug safety information and treatment options, Pfizer has launched a handy new medicine safety Web site with a bevy of bells and whistles.
FDA Launches Online DTC Primer for Consumers
September 24th 2008A new FDA Web site defines consumer print advertising so the general public can spot bad and good pharma ads. As a bonus, the site also serves as a checklist for pharma marketers trying not to step on any regulatory toes.