Pharmaceutical Executive-10-24-2007

Pharmaceutical Executive

Johnson & Johnson Markets Drug Stents to Consumers

October 24, 2007

News Analysis

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Cordis, the medical-device arm of J&J, took out full-page ads last week to publicize their drug-eluting stents.

Pfizer Goes Digital with Sermo Partnership

October 24, 2007

News Analysis

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Pfizer named first pharmaceutical sponsor of social-networking community custom tailored for physicians and healthcare providers. Sermo CEO Daniel Palestrant explains how the deal will work.

Massive Layoffs in Marketing/Sales Division at Novartis

October 24, 2007

News Analysis

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Novartis forced to cut 1,260 jobs due to dwindling pipeline, Zelnorm withdrawal. The company also adds new pharmaceutical division head.