Pharmaceutical Executive-11-19-2008

Pharmaceutical Executive

Consumer Advertising Spend Drops as New Drugs Dwindle

November 19, 2008

News Analysis

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Spending on television advertising might be on the rise, but the consumer ad spend for prescription drugs is seeing a downward trend.

New Site Promotes Better Doctor/Patient Conversations

November 19, 2008

News Analysis

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Once a breeding ground for dense jargon about mechanisms of action and prescribing information, Web sites like Centocor's new Medversation are giving doctors consumer-friendly content to help them spell out treatment options in a language everyone can understand.