Pharmaceutical Executive-11-19-2008

News Analysis
Pharmaceutical Executive

November 19, 2008

Spending on television advertising might be on the rise, but the consumer ad spend for prescription drugs is seeing a downward trend.

News Analysis
Pharmaceutical Executive

November 19, 2008

Once a breeding ground for dense jargon about mechanisms of action and prescribing information, Web sites like Centocor's new Medversation are giving doctors consumer-friendly content to help them spell out treatment options in a language everyone can understand.