Pharmaceutical Executive-12-18-2007

News Analysis
Pharmaceutical Executive

December 18, 2007

GlaxoSmithKline locks up MediaCom as its only ad-buying/planning provider. The agency will handle GSK's massive ad spend, which last year hovered around $1.1 billion.

News Analysis
Pharmaceutical Executive

December 18, 2007

Drug manufacturer shakes things up with new Web site that functions as an open book into the world of Vertex Pharmaceuticals. The company hopes that its transparent approach to design will be a lesson to pharma companies still fearful of online media.