GSK Chooses MediaCom for a Billion-Dollar Planner Contract
GlaxoSmithKline locks up MediaCom as its only ad-buying/planning provider. The agency will handle GSK's massive ad spend, which last year hovered around $1.1 billion.
Vertex Pharmaceuticals Brings Transparency Online
Drug manufacturer shakes things up with new Web site that functions as an open book into the world of Vertex Pharmaceuticals. The company hopes that its transparent approach to design will be a lesson to pharma companies still fearful of online media.
2 Commerce Drive Cranbury, NJ 08512