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Pharmaceutical Executive-07-16-2008

home / journals / pharmaceutical-executive / pharmexec-direct-marketing-edition-07-16-2008

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More Cuts Across the Board

July 16th 2008
ArticleNews Analysis

Pfizer, Schering, Abbott, and Boehringer announced that they will be shifting and slashing staff at both sales and manufacturing levels. While much smaller in scope than earlier cuts, the bloodletting doesn?t seem to be over.


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PhRMA Says No to Tchotchkes

July 16th 2008
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The new Phrma marketing code bans pens and pads and other non-educational gifts. It bans dinners with docs (but not the lunch-and-learn). And it requires compliance. Are we safer yet?


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Ortho-McNeil Talks ADHD On Facebook

July 16th 2008
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The Johnson & Johnson subsidiary launched an unbranded support group page on social networking site Facebook giving moms of kids with ADHD a place to learn, but not a place to converse.

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