Pharmaceutical Executive-08-27-2008

Digitas Health touts an increase in physician traffic to AstraZeneca's pain med site. The driver? An innovative piece of mail sporting a USB Web key to access product information.

A new study tracks six high-traffic drugs that are turning up on shady online pharmacies, usually at huge discounts. The conclusion: Fancy Web sites are suckering customers and costing pharma money and credibility.