Drive Deep HCP Engagement with Expert-led Video

Article

The role of KOL-based video continues to grow in importance for pharmaceutical and other life sciences companies in capturing the attention of HCPs. Physicians rely on their peers to provide non-biased, clinically relevant education, and by adding a trusted voice with illustrations to those communications…you’ve got their attention.

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Additional Resources:

KOL Influence: Giving Brands a Trusted Voice

Engaging and Educating HCPs with KOL Based Paid Social

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Jason Tate, FSP Talent Strategy Lead, PPD, part of Thermo Fisher Scientific
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