Feature|Articles|October 5, 2026

Is Pharma Measuring Disengagement Too Late?

Author(s)Jewel Jones

How earlier signals of misconnection may help pharma identify trust breakdowns before they show up as lagging measures in adherence, initiation, engagement, and outcomes.

When people feel dismissed, confused or misaligned with their healthcare experience, they often quietly disengage long before that disengagement appears in the metrics pharma typically tracks.

Related to this article

A Leadership Call to Action for Biotech
Dr. Jeremy Levin joins Ken Banta to share why he believes biotech's future demands a new level of leadership and stakeholder education — and why "mission without method" is a wasted effort.