MERGE's Pat McGloin on why pharma AI fails when strategy follows technology — and why the brilliant basics still have to come first.
Feature|Articles|September 22, 2026
The Most Expensive CI Failure is Missing the Moment Your Strategic Assumption Became Wrong
Author(s)Rafaat Rahmani
The best CI partner isn't the one with the most data — it's the one willing to tell you your assumptions are wrong.
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Pharma companies are heading into another competitive intelligence (CI) request for proposal (RFP) season as they finalize 2027 budgets and reassess their external partners. At the same time, CI leaders are being asked to do more with increasingly sophisticated technology and overwhelming amounts of data, often while working with fewer external CI vendors.
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