News|Articles|October 31, 2025
Navigating a Formulary Loss: How One Brand Protected Market Share
Author(s)CoverMyMeds
This case study explores how one pharmaceutical brand responded to a significant formulary loss, implementing seamless provider prior authorization strategies through CoverMyMeds to mitigate impact and maintain market share in a highly competitive class.
Newsletter
Lead with insight with the Pharmaceutical Executive newsletter, featuring strategic analysis, leadership trends, and market intelligence for biopharma decision-makers.
Related Content
Trending on PharmExec
1
AbbVie Raises 2025 Profit Forecast Following Increased Demand for Immunology Treatments
2
Eli Lilly to Submit Oral GLP-1 for FDA Priority Review Program: Report
3
Pharmaceutical Executive Daily: Novo Nordisk's Unsolicited Acquisition Proposal
4
Pharmaceutical Executive Presents: Most Favored Nation Order - How Trump Is Disrupting Pharma
5
