Trends to Watch in Patient-first Pharma Marketing

Local peer-to-peer learning relationships are a critical part of the overall decision to try to adopt new medical innovations, but they are very challenging to identify. In this podcast, we discuss current best practices for identification of locally influential thought leaders and mapping their learning communities.

Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.

Peer-to-peer learning relationships, such as Thought Leader Networks, are critically important for successful adoption of medical innovations. Learn how these networks, or the different types of “communities”, each play a unique and complementary role in the adoption process.

When integrated into pharmaceutical enterprises, scientific data has the potential to drive organizational growth and innovation. Mikael Hagstroem, CEO at leading laboratory informatics provider LabVantage Solutions, discusses how technology partners add significant value to pharmaceutical R&D, in addition to manufacturing quality.