Why Does Content Marketing Work for the B2B audience?

Importing drugs from Canada may increase the risk of US citizens being exposed to unsafe medicines.

In this week’s episode, in recognition of international women’s month, Editor Miranda Schmalfuhs has compiled audio clips from interviews with female KOLs that she's been fortunate enough to speak with over this past month for content across a few of our brands.

Unique approaches are needed to bring solutions to fighting cancer and bacterial-resistant infections.

Ian Baer, Founder and Chief Soothsayer, Sooth, discusses how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract Gen-Z.

Click the title above for a link to open the Pharmaceutical Executive April 2024 issue in an interactive PDF format.

With a final decision expected next February, MenABCWY combines the protective elements of GSK’s existing vaccines to target the five primary serogroups of Neisseria meningitidis.