
With new access levers emerging, positioning products will require a shift form the traditional launch playbook.
Bart Lombardi is a founder and managing director of Clarion, a Life Sciences Consultancy.
With new access levers emerging, positioning products will require a shift form the traditional launch playbook.
In 2020 and beyond, succeeding in the new ecosystem means focusing on delivering value backed by data, tailored engagements with a diverse range of distinctly defined stakeholders, and monitoring the rapidly evolving healthcare space for new trends that will impact success.
Published: April 8th 2020 | Updated:
Published: June 1st 2020 | Updated: