Bart Lombardi

With new access levers emerging, positioning products will require a shift form the traditional launch playbook.

In 2020 and beyond, succeeding in the new ecosystem means focusing on delivering value backed by data, tailored engagements with a diverse range of distinctly defined stakeholders, and monitoring the rapidly evolving healthcare space for new trends that will impact success.

Customer relationship management (CRM) has become a pharma buzzword, but few companies actually practice it. That is about to change.