In this demanding environment, yesterday’s product launch playbook can no longer be relied upon to yield the expected patient or business outcomes, writes Boris Bogdan.
Boris Bogdan, M.D
Advertisement
Articles by Boris Bogdan, M.D
Advertisement
Latest Updated Articles
- New Product Launch Playbook: Shaking up Status Quo in Pharma Marketing
Published: May 25th 2018 | Updated:
Advertisement
Advertisement
Trending on PharmExec
1
Eli Lilly to Submit Oral GLP-1 for FDA Priority Review Program: Report
2
GCC Emerges as a New Strategic Anchor for Global Venture Capital
3
Tylenol Maker Sued While Kennedy Says No ‘Sufficient’ Evidence for Autism Link
4
Pharmaceutical Executive Daily: Novo Nordisk's Unsolicited Acquisition Proposal
5
