Author | Christopher E. McCarthy

Articles

How physicians weigh their choices

October 01, 2002

Pharmaceutical Representative

Article

The nine scales of drug selection.

Missed opportunities

January 01, 2002

Pharmaceutical Representative

Article

How to make the most out of closing.

Your new competition...It's not who you think it is

October 01, 2001

Pharmaceutical Representative

Article

Demands on physicians aren't just coming from reps.

The ten most common marketing mistakes

August 01, 2001

Pharmaceutical Representative

Article

Tips from a doctor's perspective.