Author | Daryl Travis

Daryl Travis is CEO of Brandtrust and author of How Does It Make You Feel?: Why Emotion Wins the Battle of Brands. He can be reached at daryl.travis@brandtrust.com.

Articles

Marketing: Beware the Hidden Forces of Behavioral Economics

Pharmaceutical Executive

Article

Brand success can hinge on discovering the deeper motivations of customers and addressing the cognitive biases that result.