Deb Nevins

Deb Nevins is the Chief Marketing & Strategy Officer at POCN Group. POCN Group, an IQVIA business, is the life-sciences engagement division of POCN. The organization combines verified NP and PA identity, behavioral and attitudinal insight, and peer-led education to help healthcare companies identify, understand, and engage these clinicians with precision and credibility. Drawing on over a decade of NP/PA expertise, POCN Group translates real-world clinician behavior and mindset into actionable brand strategy, compliant activation, and measurable impact across the product lifecycle.