One of the most significant drawbacks for a brand when partnering with individual medical journal platforms is the limitation in reach and scalability they possess.
Harshit Jain
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Harshit Jain is the founder and global CEO of Doceree.
Articles by Harshit Jain
The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital landscape.
By tailoring messages, leveraging digital channels, creating personalized experiences, and fostering relationships, healthcare marketers can connect with HCPs across generations and build lasting partnerships.
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From Scatter to Scale: Rethinking Marketing/Programmatic Strategy for Amplified HCP Reach and EngagementPublished: August 5th 2025 | Updated:
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