Even though data can single out physicians with high marketing upsides, most pharma companies are doing without such high-value data.
Jeffrey Boschwitz
Advertisement
Articles by Jeffrey Boschwitz
Advertisement
Latest Updated Articles
Track Patients, Not PrescriptionsPublished: June 1st 2005 | Updated:
Advertisement
Advertisement
Trending on PharmExec
1
FDA Approves Bayer’s Lynkuet as First Dual Neurokinin Antagonist for Menopausal Hot Flashes
2
TrumpRx and the Dawn of Direct-to-Consumer Commercialization
3
Lilly Enters Definitive Agreement Acquiring Aderum Biotechnologies
4
Could DTC Programs Help Simplify the Drug-Pricing System?
5
