Pharmaceutical Executive
Being more human in brand engagement doesn’t mean being less transparent
Julia Stern
Advertisement
Julia Stern is Senior Strategy Analyst at Merkle.
Articles by Julia Stern
Like Facebook, many healthcare companies are trying to become more "like people", despite being anything but. They should instead prioritize transparency and engaging in knowledge-sharing with the public, writes Julia Stern,
Advertisement
Latest Updated Articles
Being More Human Doesn’t Mean Being Less TransparentNovember 15th 2018
Ascending the Uncanny Valley in HealthcareJanuary 1st 2019
Advertisement
Advertisement
Trending on PharmExec
1
Aradhana Sarin: The CFO as a Catalyst
2
Regeneron Enters $2.1 Billion Radiopharma Collaboration with Telix Pharmaceuticals
3
Pharmaceutical Executive Daily: FDA Issues Second CRL for Replimune's RP1 Melanoma Treatment
4
FDA Issues CRL to Replimune for RP1 Biologics License Application for Advanced Melanoma Treatment
5