Author | Kashif Chaudhry

Articles

Key Opinion Leaders Interactions with Pharma

Pharmaceutical Executive

Article

Data suggest that pharma companies engage the same key opinion leaders on assignments in three to seven departments or product groups at once.

Product Launches: The Couch and the Airline Seat

Successful Product Manager's Handbook

Article

The inclusion of pharmacoeconomic endpoints in Phase III clinical trials presents a stronger package in support of a US product launch.