Ken Abreu

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Ken Abreu is a pharma/biotech industry veteran with 23 years of pharma and 20 years of managed markets experience. He was recently a market access leader with GE Healthcare.

Articles

The Case for Market Access...Early and Often

The Case for Market Access...Early and Often

July 22nd 2022

Industry veteran Ken Abreu makes the case for approaching market access very early in the process, and elucidates why it's so important.