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© 2023 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Ken Abreu is a pharma/biotech industry veteran with 23 years of pharma and 20 years of managed markets experience. He was recently a market access leader with GE Healthcare.
Industry veteran Ken Abreu makes the case for approaching market access very early in the process, and elucidates why it's so important.