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Laura Child

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Head of Research and Strategy at ramarketing

Articles


The Impact of Mergers and Acquisitions on Brand in the Life Sciences Industry

The Impact of Mergers and Acquisitions on Brand in the Life Sciences Industry

Laura Child
February 3rd 2022

Laura Child, Head of Research and Strategy at ramarketing, discusses the importance of brand reputation and the effect brand architecture associated with merger and acquisition (M&A) can have on a company’s brand.

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