Leslie Rotz and Todd Parker outline four major steps in the Medical Affairs digital transformation journey.
Leslie Rotz
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Leslie Rotz is Director, Digital Strategy & Operations, MedThink, Inc.
Articles by Leslie Rotz
Content generation on pharma companies social media channels started with sharing links to recent publications and conference presentations. But what is the next step? How can the industry evolve from data dissemination to true two-way engagement?
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