Author | Marcee Nelson

Articles

Ten Minutes to Connect

April 01, 2009

Pharmaceutical Executive

Article

How one conversation between a woman and her physician can make or break a brand

Direct to Consumer: Don't Wait

December 01, 2006

Pharmaceutical Executive

Article

DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.

Direct to Consumer: Emotional Connection

November 01, 2006

Pharmaceutical Executive

Article

Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.