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Marcee Nelson

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Articles


i1-592062-1408674952614.jpg

Ten Minutes to Connect

Marcee Nelson
April 1st 2009

How one conversation between a woman and her physician can make or break a brand


Direct to Consumer: Don't Wait

Direct to Consumer: Don't Wait

Marcee Nelson
December 1st 2006

DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.


Direct to Consumer: Emotional Connection

Direct to Consumer: Emotional Connection

Marcee Nelson
November 1st 2006

Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.

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