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© 2023 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
How one conversation between a woman and her physician can make or break a brand
DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.
Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.