Mark Bouch, Stephen Bungay, and David Roblin outline how the technique of "mission command", a military approach to setting direction and executing strategy in the pharmaceutical industry, has developed over the last ten years.
Mark Bouch, Stephen Bungay, and David Roblin
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Mark Bouch is Strategy execution specialist and Managing Director of Leading Change Limited.Stephen Bungay is an author, historian, strategist and Director of the Ashridge Strategic Management Centre.David Roblin FMedSci is President of Pharmaceuticals, Summit Therapeutics PLC.
Articles by Mark Bouch, Stephen Bungay, and David Roblin
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Taking Command of Strategy ExecutionPublished: November 30th 2017 | Updated:
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