Author | Mark Bouch, Stephen Bungay, and David Roblin

Mark Bouch is Strategy execution specialist and Managing Director of Leading Change Limited.Stephen Bungay is an author, historian, strategist and Director of the Ashridge Strategic Management Centre.David Roblin FMedSci is President of Pharmaceuticals, Summit Therapeutics PLC.

Articles

Taking Command of Strategy Execution

Mark Bouch, Stephen Bungay, and David Roblin outline how the technique of "mission command", a military approach to setting direction and executing strategy in the pharmaceutical industry, has developed over the last ten years.