The biggest challenge to becoming a multi-channel marketing organization is not a company's technology, it’s the culture, write Melissa Dimitri, Larry Smith, Laurel Fitts, and Mark Trybulski.
Melissa Dimitri, Larry Smith, Laurel Fitts, Mark Trybulski
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Melissa Dimitri, is Culture & Behavior Strategy Practice Lead; Larry Smith is Growth & Transformation Strategy Director; Laurel Fitts is Growth & Transformation Strategy Manager; and Mark Trybulski is Growth & Transformation Strategy Senior Associate, all at Grant Thornton Advisory.
Articles by Melissa Dimitri, Larry Smith, Laurel Fitts, Mark Trybulski
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- Towards a Multichannel Marketing Culture
Published: March 2nd 2020 | Updated:
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