Author | Mike Iafolla

Articles

Under the Influence

October 01, 2005

Pharmaceutical Executive

Article

Sales reps should be able to access, in a central location, company-enerated influences that have affected a given physician. This type of closed- loop marketing creates a more customer-centric approach that provides etter influencer-level insight by connecting each resource, providing direction and metrics, and continually re-evaluating key influences and ROI.