Author | Patrick Angelastro

Articles

Special Report: Platform Drugs—Marketing Your Opportunities

Pharmaceutical Executive

Article

Tracking business by indication is critical for evaluating market performance and making accurate resource allocations

No Margin for Error

Pharmaceutical Executive

Article

When rebate strategies are coupled with sales force and DTC spending, it results in "margin-negative" business-that is, sales that bring in less than the marginal cost of selling, promoting, and manufacturing the drug.