Patrick Ladbury, Oliver Childs

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Patrick Ladbury is Director of the National Social Marketing Centre. Oliver Childs is Health Information Director at Anatomy Health.

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Patient Communications: Why Pharma Leaders Should Think Like Social Marketers

July 3rd 2018

By exploring how social marketers think, pharma can unlock tried-and-tested ways to bring measurable value to their patients, writes Patrick Ladbury and Oliver Childs.