By exploring how social marketers think, pharma can unlock tried-and-tested ways to bring measurable value to their patients, writes Patrick Ladbury and Oliver Childs.
Patrick Ladbury, Oliver Childs
Advertisement
Patrick Ladbury is Director of the National Social Marketing Centre. Oliver Childs is Health Information Director at Anatomy Health.
Articles by Patrick Ladbury, Oliver Childs
Advertisement
Latest Updated Articles
Patient Communications: Why Pharma Leaders Should Think Like Social MarketersPublished: July 3rd 2018 | Updated:
Advertisement
Advertisement
Trending on PharmExec
1
Lilly Reduces Price of Zepbound Single-Dose Vials for Self-Pay Patients
2
Report: FDA to Change Vaccine Approval Process Based on Agency’s Claim of Covid Vaccine-Related Deaths
3
Korea and Australia's P&MA Shift: From Local Launch Opportunities to Regional Blueprint
4
Pharmaceutical Executive Daily: U.S. & U.K. Agree to 0% Tariffs on Pharmaceutical Products
5
