Peter Harbin

Peter Harbin is the SVP of Commercial Strategy & Industry Solutions at Verix, a cloud-based commercial optimization technology that offers end-to-end analytic solutions specifically designed for commercial operations teams at life sciences organizations. He has more than 25 years of life science experience specializing in the areas of business intelligence, information management, and commercial operations. Prior to joining Verix, his experience includes Partner & Managing Director - Commercial Analytics at Deloitte Consulting, Vice President Commercial Cloud Strategy at Veeva Systems, and General Manager of Information Management and Business Intelligence at IQVIA.


How to Ride the Data Wave When Launching a New Drug

How exactly do pharma companies account for a gap between their hopes for a new drug and reality? Peter Harbin reports.