Early Engagement with Medical LaboratoriesByPeter Keeling,Maria Fe PazMarch 1st 2013Pharmaceutical ExecutiveTimely engagement is the key to expanding the use of companion diagnostics.
How to Make Rx-Dx Alliances WorkByPeter Keeling,Paul MeadeJuly 1st 2003Pharmaceutical ExecutivePartnerships between pharmaceutical (Rx) and diagnostic (Dx) companies are difficult to achieve because most managers don't understand what it takes to make them work.