Author | Pratap Khedkar and Malcolm Sturgis

Pratap Khedkar and Malcolm Sturgis

Articles

Seeing Through Physicians' Eyes: Three Priorities for Pharma

Physicians who show true empathy for their patients tend to have better outcomes. Their patients stick to treatment plans, heal faster, and have fewer hospital readmissions. The same principle applies to pharma companies trying to market to physicians, write Pratap Khedkar and Malcolm Sturgis.