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Q&A: Bryan R. Luce

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Articles by Q&A: Bryan R. Luce

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Marketing to Professionals: Shaping the Future of Medicare

ByQ&A: Bryan R. Luce
July 1st 2005

Pharmaceutical Executive

The cost of healthcare has become so great that it's important to review the evidence to determine whether the drug is a good value for the money. Yet, pharmacoeconomics is rarely included in the decision process.

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    Marketing to Professionals: Shaping the Future of Medicare

    July 1st 2005



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