Author | Rick Lynch

Rick Lynch is author of Adapt or Die: Leadership Principles from an American General. He can be reached at ricky.lynch55@gmail.com.

Articles

Nine Pharma Lessons from the Battlefield

Article

Rick Lynch, the Army General who led the Iraqi ‘surge’ campaign, cites nine lessons that pharma leaders can apply in today’s come-from-behind struggle for market share.

Adapt or Die: Leadership Lessons from the Battlefield

Pharmaceutical Executive

Article

The Army General who led the Iraqi 'surge’ campaign cites nine lessons that pharma leaders can apply in today’s come-from-behind struggle for market share.