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Rick Lynch
Articles
Nine Pharma Lessons from the Battlefield
Rick Lynch, the Army General who led the Iraqi ‘surge’ campaign, cites nine lessons that pharma leaders can apply in today’s come-from-behind struggle for market share.
Pharmaceutical Executive
Adapt or Die: Leadership Lessons from the Battlefield
The Army General who led the Iraqi 'surge’ campaign cites nine lessons that pharma leaders can apply in today’s come-from-behind struggle for market share.