Rick Lynch, the Army General who led the Iraqi ‘surge’ campaign, cites nine lessons that pharma leaders can apply in today’s come-from-behind struggle for market share.
Rick Lynch
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Rick Lynch is author of Adapt or Die: Leadership Principles from an American General. He can be reached at ricky.lynch55@gmail.com.
Articles by Rick Lynch
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Nine Pharma Lessons from the BattlefieldPublished: April 14th 2015 | Updated:
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