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Rohit Gupta and Robert Rouse

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Articles by Rohit Gupta and Robert Rouse

Image Credit: Adobe Stock Images/Steve Cukrov

The New Pharma Equation: How DTP, DTC, and DTE are Re-Wiring Healthcare Around Patients

ByRohit Gupta and Robert Rouse
November 6th 2025

As the three models converge, expect a bigger role for sales reps, minimal impact on incentive compensation, and a boon to the healthcare system.

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