Roshawn Blunt, Brand Insights Contributor, Managing Director of 1798, a Fingerpaint company

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Patient Support Design is Critical for Cell and Gene Therapies

Why it’s important to integrate patient assistance programs for cell and gene therapies into the overall clinical development plan.

Solving Access Challenges in Today’s Market

New drug launches face more marketplace scrutiny today than a decade ago. Brand success requires not only communicating the clinical value to providers and patients, but also demonstrating the cost-effectiveness to payers in a real-world setting.