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Sarah Krüg

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Articles


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Time to Appoint a 'Chief Patient Officer'?

Sarah Krüg
February 1st 2012

Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.


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The Rising Clout of the Patient

Sarah Krüg
January 9th 2012

In 2011, the patient’s clout as a stakeholder was firmly established, as reflected in several industry conferences. What’s next for the patient in 2012?

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