Stephan Schurz, Dr. Fangting Yu

Stephan Schurz is a Partner in Simon-Kucher's Life Sciences practice working out of the company’s head office in Bonn, Germany. He supports pharmaceutical and biotech companies in the development of pricing and market access strategies as well as product lifecycle strategies. Stephan is also leading Simon-Kucher’s activities on pricing and market access organizational and operational excellence.Dr. Fangting Yu is a Director in Simon-Kucher's Life Science practice, working out of its US headquarters in Boston. She has advised pharmaceutical and biotech companies in various strategic challenges. Her work is focused on organizational pricing and market access excellence, global pricing and market access strategy for in-line and pipeline assets, market landscape assessment, and competitive strategy development.


How to Leverage Pricing Governance to Safeguard the Topline

While crucial, product-level brand strategies or launch strategies are not sufficient to ensure the long-term success of a product. Best-in-class companies are set apart by their internal pricing governance, write Stephan Schurz and Dr. Fangting Yu.