Tahel Noy and Bill Woywod

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Tahel Noy, Ph.D. and Bill Woywod, MPH, MBA are associate directors in the Life Sciences practice at Guidehouse.

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Market Segmentation with Novel Machine Learning

March 17th 2021

Merging strengths of traditional behavioral and attitudinal research, capability enables pharmaceutical field teams to prioritize resources, targets, and outreach strategies.