Author | Terry Hisey

Articles

Pharma’s Big Push for Value

May 05, 2016

Pharmaceutical Executive

Article

An “how to” primer for life sciences companies on applying end-to-end evidence strategies in demonstrating product value.

The Big Squeeze

October 01, 2004

Pharmaceutical Executive

Article

Between now and 2008, $40 billion worth of pharmaceutical industry revenues are at risk through patent expiration on just 19 products in the United States alone. Worldwide, a much more dramatic $72 billion stands to be lost.