Author | Todd Greenwood, PhD

Todd Greenwood, PhD (tgreenwood@mmcglobal.com) is Product Manager - Healthcare at Modern Marketing Concepts, Inc.

Articles

Sales & Marketing: Reaching the Unreachables

January 05, 2016

Article

The traditional commercial sales model in biopharma of deploying teams of reps to call on physicians is broken. Here, Stephen J. Donnelly outlines a new approach.