The traditional commercial sales model in biopharma of deploying teams of reps to call on physicians is broken. Here, Stephen J. Donnelly outlines a new approach.
Todd Greenwood, PhD
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Todd Greenwood, PhD (tgreenwood@mmcglobal.com) is Product Manager - Healthcare at Modern Marketing Concepts, Inc.
Articles by Todd Greenwood, PhD
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Published: January 5th 2016 | Updated:
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