OR WAIT 15 SECS
© 2020 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
Todd Greenwood, PhD (email@example.com) is Product Manager - Healthcare at Modern Marketing Concepts, Inc.
January 05, 2016
The traditional commercial sales model in biopharma of deploying teams of reps to call on physicians is broken. Here, Stephen J. Donnelly outlines a new approach.