Pharmaceutical Executive-02-01-2002

Pharmaceutical Executive

When the Customer is King

February 01, 2002

Features

An evolution is underway. As the industry faces new technologies and economic changes, many companies have begun to experiment with the concept of customer centricity, otherwise known as customer relationship management.

The Global Bioeconomy

February 01, 2002

Features

As savvy product managers know, the pharma industry is in the process of reinventing itself to compete in the new bioeconomy - a global economic framework that will introduce and apply technologies such as genomics and proteomics across multiple industries.