Pharmaceutical Executive-01-01-2010

In a disruptive era of change, old-fashioned intuition still counts.

Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?

The Big Reset

Designing and deploying company copay offset programs without devaluing the brand.

Competitive simulations can help pharma adjust to market changes by identifying effective action steps.

New tools are beig applied to make patient advocacy powerful and measurable.