Pharmaceutical Executive-01-01-2010

Pharmaceutical Executive

In a disruptive era of change, old-fashioned intuition still counts.

Features

January 20, 2010

Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?

Issue PDF
Pharmaceutical Executive

January 01, 2010

The Big Reset

Pharmaceutical Executive
Features

January 01, 2010

Designing and deploying company copay offset programs without devaluing the brand.

Pharmaceutical Executive
Competition

January 01, 2010

Competitive simulations can help pharma adjust to market changes by identifying effective action steps.

Pharmaceutical Executive
Washington Report

January 01, 2010

Pharma must confront regulatory and marketing challenges in a global competitive environment.

Pharmaceutical Executive
Columns

January 01, 2010

In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.

Pharmaceutical Executive
From the Editor

January 01, 2010

Pharma must get its definitions right to be successful in the new decade.

Columns
Pharmaceutical Executive

January 01, 2010

New tools are beig applied to make patient advocacy powerful and measurable.