Pharmaceutical Executive
January 27, 2010
Features
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In a disruptive era of change, old-fashioned intuition still counts.
January 20, 2010
Features
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Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?
January 01, 2010
Issue PDF
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The Big Reset
January 01, 2010
Features
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Designing and deploying company copay offset programs without devaluing the brand.
January 01, 2010
Competition
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Competitive simulations can help pharma adjust to market changes by identifying effective action steps.
January 01, 2010
Washington Report
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Pharma must confront regulatory and marketing challenges in a global competitive environment.
January 01, 2010
Columns
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In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.
January 01, 2010
From the Editor
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Pharma must get its definitions right to be successful in the new decade.
January 01, 2010
Columns
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New tools are beig applied to make patient advocacy powerful and measurable.