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© 2023 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
January 27, 2010
In a disruptive era of change, old-fashioned intuition still counts.
January 20, 2010
Pharm Exec's 2010 crystal ball reveals an industry in upheaval on many fronts. Is going back to the future the answer?
January 01, 2010
The Big Reset
Designing and deploying company copay offset programs without devaluing the brand.
Competitive simulations can help pharma adjust to market changes by identifying effective action steps.
Pharma must confront regulatory and marketing challenges in a global competitive environment.
In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.
From the Editor
Pharma must get its definitions right to be successful in the new decade.
New tools are beig applied to make patient advocacy powerful and measurable.