Pharmaceutical Executive-02-01-2011

Pharmaceutical Executive

Pharmaceutical Executive Digital Edition - February 2011

February 01, 2011

Issue PDF

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The Promise Of Translational Medicine

Skipping the Needle: Pharm Exec's Brand of the Year

February 01, 2011

Features

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Novartis' Gilenya is a step forward in treating Multiple Sclerosis. But generating increased compliance is another story

China: Business as UNusual

February 01, 2011

Features

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If there is one market that requires a click on the 'refresh' button, it's China. General Biologic provides a snapshhot of what's ahead for Big Pharma in the country

Growing Stronger After the Storm

February 01, 2011

Columns

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To manage through a resource-constrained environment, it is essential to get the most out of procurement planning

To Align an Audience, Find a Pulse

February 01, 2011

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All this uncertainty at the back end of drug development is a drain on future therapeutic progress against disease. It's a job killer, too.