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Pharmaceutical Executive-03-01-2013
Pharmaceutical Executive
Less Selling, More Time
March 01, 2013
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What can happen when reps focus on the physician-patient conversation? Al Topin reports.
Test and Learn: Making Confident Decisions on the Commercial Side
March 01, 2013
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Companies that adopt this new methodology will have a longstanding competitive advantage over those companies conducting business as usual.
Building Clinical Trial Awareness for Patients: Why Not Try the Pharmacist?
March 01, 2013
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Ken Getz of the Tufts University Center for the Study of Drug Development (CSDD) explains how building a stakeholder outreach agenda around the community pharmacist can lead to a better outcome in managing the complex ins and outs of a trial protocol.
Specialty Service Programs: Gearing up for Next Generation Technologies
March 01, 2013
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Innovation in hub program design for patient scrip data and clinical support services can lead to increased market share in the hotly contested specialty medicine space.
China and the Emerging Markets Challenge
March 01, 2013
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Chinese policies are to pose new opportunities and challenges for Big Pharma companies active in the country.
Embedding Market Access in Today's Pharma Business Model
March 01, 2013
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A proactive approach to talent and organization planning is the hidden trump card in prevailing with payers.
Another Round of FDA Legislation?
March 01, 2013
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Pressure for action on key enforcement and regulatory issues may prompt congressional action this year.
Who's Really in Charge of European Drug Registration?
March 01, 2013
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European Commision blocks the authorization of a life-saving liver drug outside of France.
Brand of the Year: Januvia
March 01, 2013
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In 2012, Merck's diabetes franchise became the highest-selling product family in its 122-year history.
Early Engagement with Medical Laboratories
March 01, 2013
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Timely engagement is the key to expanding the use of companion diagnostics.
Pharma in the News: Pharm Exec's Annual Press Audit
March 01, 2013
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Big Pharma takes a fresh licking in our latest audit of US press coverage of business and policy issues.
Safeguarding the Value of Patent Assets
March 01, 2013
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As small biotech firms test the water in partnerships with Big Pharma, the best calling card is a well-framed strategy on intellectual property.
Country Report: China
March 01, 2013
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China's pharmaceutical industry is making record gains. Four years ago, China was the world's fifth largest market. Now, it has bypassed France and Germany to become the third largest. By 2015, China will pass Japan to rival only the United States for number one.