Pharmaceutical Executive-08-01-2013

Pharmaceutical Executive

Breaching the Great Wall

August 01, 2013

Column

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With a revision of China's basic drug approval law now underway, a multinational team of experts is proposing major changes to make the country a world class player in innovation.

The Case for Content

August 01, 2013

Features

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Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.

One Company—One Moment

August 01, 2013

From the Editor

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The trade media is ablaze with lurid accounts of bribery, tax fraud, and other illicit promotional activities in China-ironically, the country touted as guarantor of our industry's future.