Pharmaceutical Executive-08-01-2013

Pharmaceutical Executive
Column

August 01, 2013

With a revision of China's basic drug approval law now underway, a multinational team of experts is proposing major changes to make the country a world class player in innovation.

Pharmaceutical Executive

The ?70 billion budget is still subject to final agreement on the European Union's overall spending plans for 2014-2020.

Pharmaceutical Executive
Country Report

August 01, 2013

On the Northern fringes of Europe, those who want to believe that there is a sustainable future for the old continent's generous healthcare systems find a beacon of hope.

Pharmaceutical Executive

The best way to grow in the pharma industry is to think small.

Pharmaceutical Executive

Shire's new CEO has a simple strategy for success: Set the pace on specialty medicines, spread the positive buzz and momentum of a growth stock, and seize the opportunity to innovate.

Pharmaceutical Executive

Rate cuts and fraud concerns create problems for Part D plans and Part B providers.

Pharmaceutical Executive
Column

August 01, 2013

In the spirit of lawn chair cogitation and hammock-spun reverie, Pharm Exec invites you to submit your own verses-pharma-related, of course-to be published on our website in late August.

Pharmaceutical Executive
Features

August 01, 2013

Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.

Pharmaceutical Executive
From the Editor

August 01, 2013

The trade media is ablaze with lurid accounts of bribery, tax fraud, and other illicit promotional activities in China-ironically, the country touted as guarantor of our industry's future.

Pharmaceutical Executive
Features

August 01, 2013

As growth in the BRICs and other emerging economies begins to stabilize, companies are finally turning their attention to Africa-a hidden trove of potential that is only as good as you make it.