Pharmaceutical Executive
October 31, 2013
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As the burden of promotional disclosure expands beyond US shores, understanding the rules and then controlling the cost of compliance is a strategic necessity.
October 01, 2013
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New drug delivery mechanisms and devices are an opportunity to build relationship with the ultimate customer: the patient.
October 01, 2013
Country Report
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Rumor has it the BRIC palace is crumbling. Perhaps that's overdramatic, but at the very least the BRIC oven is cooling off. Where to now? The United States and Europe remain in a state of languid stagnation, while Asia and Africa are largely addressing basic healthcare needs with low-cost generic medicine.
October 01, 2013
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European efforts to crack down on safety and pricing issues in the marketing of medical devices may portend long-term problems for Big Pharma.
October 01, 2013
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Patient access is the new driver of change and progress in healthcare marketing, says a senior industry player in market development.
October 01, 2013
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Europe follows the United States with a harsh new spotlight on agreements that slow generic entry for medicines losing exclusivity.
October 01, 2013
Features
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Environmental changes on all sides of professional sale are forcing biopharmaceutical companies to select for new traits in the makeup of the field force function.
October 01, 2013
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Tension mounts over biosimilars, co-pay coupons, trade, and testing.
October 01, 2013
Features
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With revenues down and margins squeezed by a realigning payer pool, the power to price above the market is the ticket to the top-no discounts allowed.
October 01, 2013
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Predictive analysis has been used to great effect in the finance, tech, retail, and telecoms industries. Can it also improve decision-making and health outcomes in life sciences?
October 01, 2013
From the Editor
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Our October issue highlights a latent threat to Big Pharma: the behavioral mindset that may be best characterized as "ageing in place."