Pharmaceutical Executive-10-01-2013

New drug delivery mechanisms and devices are an opportunity to build relationship with the ultimate customer: the patient.

Rumor has it the BRIC palace is crumbling. Perhaps that's overdramatic, but at the very least the BRIC oven is cooling off. Where to now? The United States and Europe remain in a state of languid stagnation, while Asia and Africa are largely addressing basic healthcare needs with low-cost generic medicine.

Patient access is the new driver of change and progress in healthcare marketing, says a senior industry player in market development.

Europe follows the United States with a harsh new spotlight on agreements that slow generic entry for medicines losing exclusivity.

Environmental changes on all sides of professional sale are forcing biopharmaceutical companies to select for new traits in the makeup of the field force function.

Predictive analysis has been used to great effect in the finance, tech, retail, and telecoms industries. Can it also improve decision-making and health outcomes in life sciences?

Our October issue highlights a latent threat to Big Pharma: the behavioral mindset that may be best characterized as "ageing in place."