Pharmaceutical Executive
April 23, 2008
News Analysis
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As companies make headway with Web promotions, their marketers express concerns about how best to benchmark online efforts.
April 23, 2008
News Analysis
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Industry forecasts estimate DTC funding to hit $1.39 billion by 2012 with e-mail and Internet campaigns getting the biggest boost.
April 23, 2008
News Analysis
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Blog entries about branded drugs-both positive and negative-are turning up in online keyword searches. Should pharma be worried?