Pharmaceutical Executive-04-23-2008

News Analysis
Pharmaceutical Executive

April 23, 2008

As companies make headway with Web promotions, their marketers express concerns about how best to benchmark online efforts.

News Analysis
Pharmaceutical Executive

April 23, 2008

Industry forecasts estimate DTC funding to hit $1.39 billion by 2012 with e-mail and Internet campaigns getting the biggest boost.

News Analysis
Pharmaceutical Executive

April 23, 2008

Blog entries about branded drugs-both positive and negative-are turning up in online keyword searches. Should pharma be worried?