Pharmaceutical Executive-04-23-2008

Pharmaceutical Executive

Pharma Struggles to Gauge Online ROI

April 23, 2008

News Analysis

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As companies make headway with Web promotions, their marketers express concerns about how best to benchmark online efforts.

Direct Marketing Spend To Spike As Drug Sales Dip

April 23, 2008

News Analysis

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Industry forecasts estimate DTC funding to hit $1.39 billion by 2012 with e-mail and Internet campaigns getting the biggest boost.

Search for Brands, Land on Blogs

April 23, 2008

News Analysis

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Blog entries about branded drugs-both positive and negative-are turning up in online keyword searches. Should pharma be worried?