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© 2020 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2020 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
April 23, 2008
As companies make headway with Web promotions, their marketers express concerns about how best to benchmark online efforts.
Industry forecasts estimate DTC funding to hit $1.39 billion by 2012 with e-mail and Internet campaigns getting the biggest boost.
Blog entries about branded drugs-both positive and negative-are turning up in online keyword searches. Should pharma be worried?