Pharmaceutical Executive-10-08-2008

Pharmaceutical Executive

Physician Assistants Establish Online Presence

October 08, 2008

News Analysis

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With the launch of Clinician 1, physician and nurse assistants now have a place to share information online. The increase in No-See doctors and general difficulty for reps to meet with prescribers might make this the opportunity for pharma to reach a major stakeholder.

Pfizer Refocuses Marketing Division with New Restructuring Strategy

October 08, 2008

News Analysis

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The pharma giant just announced major plans to break up its R&D divisions into smaller units targeting areas of growth. Marketing will be part of the restructuring plan, and there is good news: No new layoffs.